Step 1
Suitability
Podcasts reach listeners directly in the ear, which makes them effective and keeps them in mind. That makes podcasts suitable for a range of advertising goals:
Awareness
Create and reinforce attention for your own products and concerns.
Brand awareness
Make your brand known and anchor it firmly in the relevant set of your audience.
Being top of mind
Become the first address in the minds of listeners when it comes to your field or industry.
Thought leadership
Be seen as an expert on a subject and position yourself attractively with it.
Well-qualified leads
Win leads in a high-quality audience that are already well qualified and interested.
Products that need explaining
Bring out how products that need explaining work and where their advantages lie.
Employer branding
Present your company as an attractive employer and draw in a fitting audience.
Not performance marketing
Podcast advertising does not work like performance marketing, with CPC pricing, behavioural measurement and the like.
Step 2
Audience
With its portfolio of podcast formats, digital kompakt speaks to a digitally minded B2B audience:
Demographics
Our listeners are around 70 % male, between 20 and 65 years old (mainly 25 to 35) and live in metropolitan areas.
Career level
Our audience is made up of 60 % decision-makers, 20 % junior managers and 20 % service providers, startups, founders and students.
Topic environment
We pick the formats, topics and specific episodes your spot runs in together – e-commerce, AI or leadership, for example.
Step 3
Dosage
Where the advertising sits and how often it runs decides how well it works. An overview:
- Pre-Roll
- The pre-roll position (the spot at the beginning) reaches slightly more listeners than the later positions and makes the advertiser look like the sponsor of the episode.
- Mid-Roll
- The mid-roll position (the spot in the middle) reaches listeners who are more attentive and more focused and less likely to skip the ad.
- Post-Roll
- The post-roll position is the ad at the end of the podcast. We recommend a mix of the different positions in order to reach listeners at different points.
- 10,000 impressions
- Our minimum booking is 10,000 ad impressions, to make sure the advertising is heard intensively. Most clients book between 30,000 and 50,000 impressions.
Contact
Send an enquiry
Tell us briefly what it is about – we will come back with a suggestion of which formats and positions fit your goal.