Product introduction
Introduce your product with some emotion and explain the background and what makes it special – the way Horizn Studios did.
Premium ad format
How 
tory Ads work
In our Story Ads we hold a conversation inside an ad break with someone who represents our partner – be that their customers, their staff or a member of the leadership team.
Interaction
The advertising feels far more interactive, because it is produced like a live link-up.
Added value
To listeners, the advertising feels like something extra rather than an interruption.
Variety
Customer experiences, company portraits or passing on knowledge – a lot is possible.
Process
How a Story Ad comes together
At the heart of a Story Ad is the client’s audio recording, which they send to digital kompakt and which comes back, after the edit, as a podcast ad that sounds like a phone link-up. Here is how that works:
- 1
Direction
The client decides on a direction – employer branding or product advertising, for example.
- 2
Briefing
The client sends digital kompakt a briefing with the questions and the key information.
- 3
Recording the answers
The partner records their answers and sends them over as a voice message.
- 4
Edit
digital kompakt records the matching questions and edits the two together.
- 5
Audio approval
The client receives an audio file of the spot, which they can correct or add to.
- 6
On air
Once approval is given, the Story Ad goes on air in the digital kompakt podcast.
Audio samples
Examples in practice
Four ways to use a Story Ad – each with the spot that actually went on air.
Gated content
Generate high-quality leads by promoting premium content that users have to hand over their data for.
Explanations
Does your product need explaining? Then explain it to our listeners directly – just like Scalable Capital.
Employer branding
Give your company a voice and use it to recruit staff – much like Lana Labs.
Case Study
Scalable Capital
The interactive character of the format makes a Story Ad more interesting and more lively for listeners. At the same time, our specific format audiences put us in a position to steer which kind of listeners we want to reach – by industry, company size or interest, for example. The example of Scalable Capital shows what that delivers.
- Audience
- well off, digitally minded and therefore very narrow
- Product
- complex and in need of explanation
- Execution
- Story Ad as an interview with managing director Erik Podzuweit, who explains the product in plain terms – combined with regular ad spots
- Result
- Highly engaged users were reached who fitted the company profile precisely and showed a high level of activity
Interested
The users delivered by our campaign consumed the company’s content for longer and in greater volume than average.
Engaged
The visitors won for the company showed a very low bounce rate on the site.
Audience fit
By steering the campaign precisely, we reached an audience that is otherwise hard and expensive to reach.
Contact
Send an enquiry
Tell us briefly what it is about – we will come back with a suggestion of which formats and positions fit your goal.