Cover of the episode “Warum Kunden im Checkout abspringen – und welche Bezahlmethoden wirklich Conversion bringen”

Warum Kunden im Checkout abspringen – und welche Bezahlmethoden wirklich Conversion bringen

31 August 2026, with Joël Kaczmarek and Erik Meierhoff

Summary

This episode is in German.

Erik Meierhoff examines payment as a growth lever rather than a technical afterthought, arguing that a checkout without invoice payment can lose up to 30 percent of completed purchases. The Money Monday episode looks at how payment methods matched to a specific customer base affect conversion rates, and at the risk and cost management behind them. Technology partnerships and less obvious payment options are discussed as ways to open up new business opportunities.

Score cards

  • 70%
    Practical value
  • 80%
    Level of depth
  • 50%
    Timelessness

What you’ll learn

  • wie Payment als Wachstumstreiber fungiert und welche Rolle es im Business spielt.
  • warum die Wahl der richtigen Payment-Methoden entscheidend für Conversion Rates ist.
  • welche innovativen Payment-Lösungen neue Geschäftsmöglichkeiten eröffnen.
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