Agentic Commerce: 5 Hypothesen, wie KI den Handel verändert

This episode is in German.

Burkhard Richter, Director Digital Consulting at Diconium and an e-commerce specialist for more than 25 years, tests five hypotheses about agentic commerce. His starting point is that purchase advice increasingly begins in ChatGPT rather than Google or Amazon, so the decisive part of the customer journey happens before anyone reaches a retailer's site. The Money Monday episode covers the shift from SEO to GEO, data silos as the main obstacle, AI improving profitability more than growth, and the changing role of the online shop.

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  70%
  Practical value
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  60%
  Level of depth
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  50%
  Timelessness

• wie KI Kaufentscheidungen beeinflusst und Unternehmen darauf reagieren können.
• welche Rolle der Online-Shop in einer KI-geprägten Zukunft spielt.
• wie menschliche Interaktion trotz KI im Handel relevant bleibt.