Macht profitabler E-Commerce Sinn? 💸

This episode is in German.

digital kompakt's e-commerce trio looks at profitable players such as Zalando, Bergfreunde and Notebooksbilliger, which have delivered substantial profits in recent years. Jochen and Alex examine what has changed and which strategies lie behind it: Zalando's margin optimisation, several profitable operators in fashion, how SportFits secured its competitive position, and how Notebooksbilliger stays profitable by simple means. They close on what international players do differently and how the various segments are likely to develop.

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  90%
  Practical value
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  70%
  Level of depth
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  60%
  Timelessness

• Zalandos Strategie der Margenoptimierung
• verschiedene profitable Player im Fashion-Bereich
• wie SportFits seine Stellung im Wettbewerb gesichert hat
• wie Notebooksbilliger mit einfachen Mitteln profitabel bleibt
• wie sich der E-Commerce in den verschiedenen Bereichen in Zukunft entwickeln wird
• was die internationalen Player anders machen

1. 00:00:00Vorstellung und Einführung ins Thema
2. 00:09:18Zalandos Arbeitshypothese
3. 00:15:13Verschiedene Player im Fashion Bereich
4. 00:27:26Profitable E-Commerce Player im Elektronik-Bereich
5. 00:36:17Wie wird sich der Markt in Zukunft entwickeln?