Summary
This episode is in German.
E-commerce experts Joel Kaczmarek, Alexander and Jochen discuss the persistent weakness in consumer spending and its effects on retail. They assess how badly the market is really doing, how strongly online retail is affected, and which forecasts can reasonably be made. The episode covers why investment is stagnating, which business models will survive and which will not, why consumer behaviour is shifting, and how differently the situation presents itself in online and offline retail.
Score cards
- 90%Practical value
- 70%Level of depth
- 60%Timelessness
What you’ll learn
- wie es dem Onlinehandel momentan geht
- warum Investitionen stagnieren
- welche Geschäftsmodelle überleben, welche nicht
- warum es eine Verschiebung im Konsumverhalten gibt
- wie unterschiedlich die Situation im On- und Offlinehandel ist
- welche Strukturen in Zukunft erfolgreich sein werden




