Lesara 👕: Roman Kirsch über das Fast-Fashion-Unternehmen

This episode is in German.

In the entrepreneur podcast Deep Dive, founder and managing director Roman Kirsch explains the positioning strategy behind Lesara, one of the more notable German e-commerce companies of the moment. He sets out what Lesara does differently from other fast fashion providers, how the company sources products in China, and how it works with mobile commerce elements. The conversation also covers where the company stands and how its strategy was drawn up. A Money Monday episode.

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  95%
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  80%
  Level of depth
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  80%
  Timelessness

• was genau Lesara anders macht als andere Fast-Fashion-Anbieter
• Wichtiges über das Sourcen von Produkten in China
• wie Lesara mit Mobile-Commerce-Elementen arbeitet

1. 00:00:00Vorstellung von Lesara
2. 00:04:45Wie sourct man Produkte in China?
3. 00:11:09Die datengetriebene Produktauswahl von Lesara
4. 00:17:30Mobile Commerce und was es zu beachten gilt
5. 00:24:05Kennzahlen: Marge, Retouren, Warenkörbe, Wiederkäufe
6. 00:29:22Markenbildung und Leadeinkauf
7. 00:36:18Der Wettbewerb von Lesara
8. 00:38:50Der soziale Faktor von Sourcing in China
9. 00:44:56Investoren und Finanzierungsaspekte