Live-Commerce: Was Europa vom Live-Shopping-Boom in Asien lernt | eBay & Sascha Pallenberg

This episode is in German.

Saskia Meier-Andrae, head of eBay in Germany, is building live shopping at pace, while tech blogger Sascha Pallenberg reports from Taiwan on how the Asian markets actually work. Together they translate the mechanics for the German market, where many retailers dismiss the format after three cycles of hype. The Money Monday episode covers the combination of trust, community and entertainment, the niche as the real lever, programme density and fixed broadcast slots, and a Rolex starting at one euro that sold for 90,000.

• 

  80%
  Practical value
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  50%
  Level of depth
• 

  70%
  Timelessness

• wie asiatische Live-Commerce-Strategien den deutschen Markt revolutionieren.
• welche Rolle Vertrauen und Community im erfolgreichen Live-Shopping spielen.
• warum eBay auf Nischenmärkte und authentische Interaktion setzt.